Ever Pure Moisture Shampoo with rosemary deeply replenishes dry hair with 2X more moisture*, lush-touch softness and luminous shine. Keeps color pure for up to 4 weeks. Color-treated hair requires special care. Our shampoo is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. 100% Sulfate Free, Paraben Free, No Harsh Salts, Vegan** • Keeps Color Pure up to 4 Weeks • Deeply Replenishes Moisture • Sulfate Free • Rosemary Botanicals *System of shampoo & conditioner vs. non-conditioning shampoo. **No animal derived ingredients or by-products. Formula not tested on animals. Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Ever Pure Moisture conditioner.